Informa Exhibitions Toronto Office
Informa Canada produces and manages over 45 conferences, trade and consumer shows in the construction, design, craft, art, real estate, and furniture sectors annually, including the Interior Design Show, IIDEXCanada, the Artist Project and Fan Expo Canada. The fit-up for Informa’s expansion into one of midtown Toronto’s class A office buildings reflects their engagement in cross-sector events. In the elevator lobby a directional graphic in the company’s brand colours directs guests to the reception area where a mural by a local artist Mike Parsons depicts themes from some of Informa’s exhibitions. Designed for growth and expansion, the new space comfortably accommodates 110 employees on a 16,000 s.f. floorplate. The company’s department teams are divided into quadrants representing the different sectors which are visually identified by bold colours accents in the workstation furniture and wall graphics. The workstations are located around the perimeter to provide access to views and natural light. Additionally, private offices and meeting rooms have glass partitions to allow for borrowed light in adjacent interior spaces.
A fresh material palette of light woods and deep hues of blue in the furnishings and linear carpet incorporate Informa’s brand colours and contrast with the white walls and workstation furniture. Similarly, in the communal kitchen splashes of colour from the furniture and light fixtures offset the neutral grey cabinetry and countertop. The result is a space that successfully communicates the company brand and its transition from a disconnected and poorly lit environment to a more collaborative open plan layout with lots of light and bold colour that reflects the creativity in their process.